REIDS: Reproductive Endocrinology and Infertility Data System The Reproductive Endocrinology and Infertility Data System (REIDS) is the premier electronic reproductive endocrine clinic management system. REIDS was designed from the ground up to streamline patient management and record-keeping at large infertility clinics. Redshift created the system in conjunction with the physicians, embryologists and nursing staff at a premier university-based full-service infertility program. While most electronic medical record systems are bulky, difficult-to-use information receptacles, REIDS was designed to (a) collect only relevant information, (b) use that information to assist in patient management, and most importantly, (c) systematize many daily clinic functions. Each facet of the clinic's operation was analyzed to determine how software could enhance the quality of patient care and simplify mission critical processes. REIDS' effectiveness has been proven in successful deployment since 1997. For more information about REDIS and how Redshift might help your clinic or organization, please call us at (800) 760-6737.